Jessica Swanson unveils 10 business marketing myths with my personal favorite as number one--you have to spend money to make money. Most of these tired old cliches keep getting dragged out at business meeting after business meeting and in conversation after conversation and it makes you wonder if anyone who repeats them has had any first hand experience proving that they are true. Though Swanson is charitable saying many of these ideas may once have had value until recent changes brought about by new technology, I really suspect many of them were really just disinformation spread by big players in order to discourage startups from entering the market. Most of them are just ridiculous.
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