10 Electronic Shelf Labels (ESL) Questions Retailers Should Ask

Posted by globalcopywrite under Marketing
From http://signiq.com 4202 days ago
Made Hot by: Fulcrum on May 26, 2013 4:37 am

As the Electronic Shelf Label (ESL) becomes a viable solution for retail networks, retailers must carefully consider the impact to their ticketing strategy. This post contains a mini buying guide for any retailer thinking about adding electronic shelf labels to their retailer store.

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Comments

Written by HeatherStone
4202 days ago

Hi Sarah,

Interesting look at a technology that no doubt may be increasingly of interest to retailers and thanks for sharing this post with the BizSugar community. I am wondering, since our community caters to small businesses, what size a retailer would need to be in order to see real value from such a solution.

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Written by globalcopywrite
4202 days ago

Hi Heather,

Well that's the interesting part to me. As the ESL technology comes down in price, many small and medium retailers are beginning to adopt electronic shelf labels in their stores. In some respects, it's much easier for small business to make the switch than it is for large retail networks. When I spoke to Mike Di Michele about it, he was very clear on this being a good solution for small and medium retailers.

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