BizSugar.com › Marketing › 10 Ways To Use Competition To Your Advantage

1. Out-Innovate Them
“Look at what your competitors are doing and where they all have assumed the same outcome — whether that be market, product offering, etc. — and then try the opposite of what they’re doing. Companies that follow will never prosper. Be the company that takes the lead and explores new territory, and you might end up taking the entire market!”
- LIAM MARTIN, Staff.com