BizSugar.com › Marketing › 10 White Paper Marketing Tips

When done right, nothing pulls in qualified sales leads like a well-targeted offer for a juicy white paper. Offers for white papers and Webinars make up the bulk of ads in Web Digest For Marketers and the solo emails sent once a week to subscribers. I see what pops, and what lays an egg.

Here are best practices gleaned after watching this marketing phenomenon for well over a decade now.