12 Best Content Writing Tools For SEO

Posted by adamjayc under Marketing
From https://startupbonsai.com 925 days ago
Made Hot by: marketingvalue on May 14, 2022 2:43 pm

Looking for the best content writing tools for SEO? Here’s a list of the 12 best options to consider…

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Written by lyceum
915 days ago

Adam: Wow! Thanks for your response! I wonder how I will tackle the SEO thing in the future... ;)

All the Best,

Martin

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Written by lyceum
916 days ago

Adam: Do you have a favorite content tool at the moment?

All the Best,

Martin

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Written by adamjayc
916 days ago

I use quite a few different tools. Not sure I could wittle it down to a single favorite since there are so many parts to my content strategy.

Surfer, Frase, and BuzzSumo are all excellent and excel in different areas (plenty of crossover between Surfer/Frase though). SE Ranking wasn't in the post but that's a great tool for keyword research which is super important.

Frase is a particularly interesting one though. I've used their tool a lot over the years but never tried their Google Search Console integration till recently. It actually crunches the data and highlights opportunities for your existing content.

For ages, I was doing this manually directly in Google Search Console.

Here's why this is useful:

When we first do keyword research, we have to use tools that estimate the number of searches each keyword will get. These numbers aren't always accurate. Sometimes they can be way off.

So, it's possible to optimize content for a few keywords when there are other keywords that drive more traffic. And it's also possible that keywords people search for change over time.

This is why I dig through Google Search Console data after content has been live for 3-6 months (or longer ideally). It tells me the exact keywords I should be optimizing for and gives a more accurate idea of what traffic is available for those keywords.

But it's a lengthy process. With Frase, I can apply filters to the data to show me just the best opportunities for ranking improvements.

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