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Trash, trash, trash …

That's how Drew Eric Whitman describes 99% of today's advertising in the preface of his book Cashvertising.

He calls the overwhelming bulk of advertising "dumb, boring, weak and not worth the paper it's printed on."

He reminds us that the purpose of advertising is not to make the reader sit back and say to themselves, "Wow, great ad!" but to get people to act now. More specifically, to part with their money.