1st Pillar: What Is ‘Patient Satisfaction’? Why You Need It Today More Than Ever

Posted by ajayprasad under Marketing
From http://blog.gmrwebteam.com 2314 days ago

In this part of our 3 Pillars of Healthcare Marketing Success blog series learn about the importance & impact of patient satisfaction for your healthcare practice.

Providing an exceptional level of satisfaction to your patients is something that determines the fate of your healthcare business today. That’s because in this digital age, the key success metrics of your hospital, your practice, each of your providers, and even your nursing staffs are linked to the kind of satisfaction they all are collectively able to provide to your patients.

Patient satisfaction being an important and a common indicator to measure the quality of healthcare, holds a major part of the decision to be made about hospital reimbursements. Whether you like it or not, 30% of the decision is derived from how well hospitals score on the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) survey, a measure of customer (or patient) satisfaction.