You can’t help but marvel at the culinary and branding genius of the folks at Hershey. You take two classic ingredients, and you create this amazing snack. But rather than rest on their laurels, they have continued to expand their product line, and build upon that success.





Comments


Written by promodiva
3901 days ago

Shawn:

I couldn't agree more! Hershey has done an excellent job with Reese's, and there is a lesson there for other brands to follow.



Written by ShawnHessinger
3902 days ago

Traci,

The balance of maintaining the integrity of your brand while at the same time continuing to integrate is the key to real branding success whether we're talking about a candy company like Hershey or a technology company like Apple. Stay too much the same and the competition will overtake you. Stray too far from who your company is and you will loose your way. Somewhere in the middle lies the key to successful branding.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!