BizSugar.com › Marketing › 2 Reasons Why Pokemon Go Is SO Big and The ONE Thing You Have To Do About It

The stats are crazy. (Some are from Nintendo’s own reports and others are from DMR stats.)

The market value of Nintendo went up 9 billion in 5 days after Pokemon GO was launched. (The Pokemon Company is owned partially by Nintendo. They partnered with Niantic – a start-up that was once part of Google – to create Pokemon GO.) Reportedly, Nintendo and Google invested $30 million into the development of Pokemon Go.