BizSugar.com › Marketing › 2016 SaaS Marketing Strategies: Expert Tips for Attracting, Closing, and Delighting Customers -

SaaS companies face a challenge unlike many other businesses. Not only do they have to attract customers and close sales, but they have to make sure their customers stick with them for the long haul. For SaaS marketers, this means you have to keep customers and leads consistently engaged and happy—but where do you start?