BizSugar.com › Marketing › 21 Top Lead Nurturing Statistics You Need To Know

Ready for a few lead nurturing statistics to help you plan and design your next campaign?

Lead nurturing is a form of marketing that helps guide prospects through the process of being introduced to your product to becoming customers.

In this post, we gather statistics from a few reports that include surveys of general marketing professionals and business-to-business (B2B) marketers.

We cover general statistics as well as statistics on lead nurturing strategies and challenges, all of which allude to the importance of lead nurturing.