BizSugar.com › Marketing › 26% of Gen Z Wants to be Entertained by Your Online Content

Content is the engine that drives today’s digital ecosystem. Whether it is a website, blog, social media channel or even e-commerce, you have to have the right content. And for 26% of Gen Z consumers, you will do better if you entertain them.
The data comes from an international study commissioned by WP Engine and conducted by The Center for Generational Kinetics. And it explores the relationship Gen Z has with digital technology by looking at three specific aspects: being online, buying online, and building online.