The LEGO Movie has grossed nearly $400 million worldwide. It’s an impressive feat—especially when you consider LEGO was on the verge of brand oblivion a decade ago. LEGO’s comeback story is not only a great one. It’s one that can teach all organizations a few important lessons in brand survival.
3 Awesome Lessons in Branding from ‘The LEGO Movie’
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Connelly under Marketing
From http://www.thinkmonsters.com 3016 days ago
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