3 High-Profile Rumors Which Devastated Businesses, Their Products and Their Profits: PR & Damage Control

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3 High-Profile Rumors Which Devastated Businesses, Their Products and Their Profits: PR & Damage Control

Posted by yoni67 under Marketing
From http://jobshuk.com 5045 days ago
Made Hot by: ajayjoya on July 2, 2010 3:19 pm

Spider eggs in Bubble Yum. A secret ingredient in Church's Fried Chicken to sterilize African-American males. Snapple owned by the Ku-Klux-Klan.

These are three rumors which almost destroyed major American companies. Lessons in rumors, PR and damage-control.

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Comments

Written by m4bmarketing
5045 days ago

Hi Yoni,

Great article.

In a company I worked for there was a rumor about one of our products causing cancer. This was wrong of course but luckily we had what was then called a"crisis management" program in place so we could limit the damage and be proactive.

We did take a hit in sales but it would have been a lot worse without the program which the PR company developed with us.

Susan

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Written by yoni67
5044 days ago

Susan,

Thanks! It was a fun one to write!

It sounds like a great and effective series of measures that your company took to stop the rumors, exactly the way a business needs to act to save the ship!

All the best,

Yoni

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