3 Secrets to Building Brand Loyalty

Posted by Debra Kaye under Marketing
From http://www.inc.com 2970 days ago

If you want to build brand loyalty in an age when 80 percent of consumers look online to see what other people think instead of just sticking with a brand they know, you have to be smart about both the quality of your product and the experience of buying it. Here are some tips to overcome the worst online review.

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Comments

Written by HeatherStone
2969 days ago

Hi Debra,

I think number three has to do with positioning and branding. So my question is how do you avoid letting your focus on the ideal customer cloud your judgment when someone you didn't expect walks through your door and wants to buy from you?

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Written by HeatherStone
2969 days ago

Hi Debra,

My point is that many businesses start out with an ideal customer and build their marketing, product or service around that person. I think you've answered the question anyway though. It's important to be paying attention and constantly doing reality checks in order to figure out who your customers really are, though, so that you can make course corrections when needed.

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Written by Debra Kaye
2969 days ago

Hi Heather,

Thanks for your comment. Not sure I fully understand your question. If someone walks into your establishment, whether ideal or not, treat him like a king, anticipate that it could be the best purchase of the day and you may be surprised, it just might be. You never know from where your best sales and future customers come. In today's society, we are situationally based and Americans are particularly protean creatures, so just because we "look" one way, our behavior in that moment might be something totally different.

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