BizSugar.com › Marketing › 3 Things You Can Learn From Donald Trump About Branding

Branding is an elusive goal for many businesses, but you can take three lessons from President Trump on how to pull this off. First, your message must be consistent and unwavering, because consumers can smell a phony a mile away. Second, your message must be simple and direct, expressing in clear terms what you stand for and why. Third, and this is probably obvious, make social media your best friend, because consumers gather by the millions on these platforms, and if you want to talk to them about whom you are, that’s where you need to find them.