BizSugar.com › Marketing › 3 Underused Marketing Workhorses for Small Business Owners

As a marketer, you’re a storyteller. The hero of your story isn’t you or your business. It isn’t your product, either. The hero is your target audience, your future customer. Your product (or your service) is the love interest. You’re going to tell the story of how they meet and live happily ever after.

You won’t find any foolproof paths to marketing success, and traditional marketing materials may not always be enough to boost your brand. But telling your story in less-commonly-used ways just may get you where you want to be while the competition lags behind.