BizSugar.com › Marketing › 3 New Demographic Segments Emerging in Economic Maelstrom

Right now, classic demographics, such as 'Men aged 18-24,' just won't cut it anymore. I've asked MarketingSherpa's research team to conduct a formal study examining the changing demographics of our fair nation in the face of this seemingly endless series of economic crises. You can expect new demographic reports to appear in future Sherpa newsletters.

In the meantime, here's a heads-up on three of the demographic segments you may target for your campaigns. The good news: they're not all completely broke.