BizSugar.com › Marketing › 4 Easy-to-Use Tips to Get People to Click on Your Headlines

It’s a shame that writing great copy doesn’t necessarily translate to page views. In fact, writing great copy in and of itself will rarely take you far. If people aren’t "buying" the headline, they won’t click: You may have written War and Peace, but your copy will simply languish in digital purgatory, unless you give it a headline with a whole lot of bite.