4 Lively Tips For Marketing A Boring Business

Posted by tabithajeannaylor under Marketing
From http://www.business2community.com 3041 days ago
Made Hot by: maestro68 on October 16, 2014 2:45 pm

Unfortunately, not everyone can be the inventor of an exciting product like the Snuggie or the Keurig.
As business owners, there are many products and services that are necessary in the world but aren't necessarily easy to market.

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Comments

Written by lyceum
3032 days ago

Tabitha: Thanks for the examples! I will check them out.

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Written by AngelBiz
3034 days ago

Interesting tips. In general, deploying what I call buzz marketing can help businesses get attention that are otherwise boring. These are the tactics that generate buzz in the community and people talking. For example, controversial billboard, stuntmen promoting the product, etc.

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Written by lyceum
3034 days ago

Tabitha: Do you have any favorite "boring" companies that have used some lively marketing tips? My background is the manufacturing industry (welding) and that is "pretty boring"... ;)

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Written by tabithajeannaylor
3032 days ago

I wouldn't necessarily call that a boring industry, but I see where you could have some difficulty creating engaging marketing ads or announcements. These aren't my favorite companies, but here are some of my favorite ads from companies people consider to be 'boring.'

A Taxidermy Company - https://www.youtube.com/watch?v=LJP1DphOWPs

Pepto Bismol - http://classes.dma.ucla.edu/Winter13/161/projects/students/ricky/project-6/html/images/peptoads.jpg

General Electric has an extremely interesting Pinterest account - http://www.pinterest.com/generalelectric/

Sync.com - http://images.huffingtonpost.com/2014-01-27-sync.png

John Deere YouTube Channel - https://www.youtube.com/user/JohnDeere

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