BizSugar.com › Marketing › 4 Pillars of Any Successful Marketing Campaign

When you think about any marketing campaign, how do you know whether it will ultimately help you achieve your business objectives? In this article I will present the 4 things you need to consider to be able to determine whether you should undertake any marketing-related action or not, and provide a case study example for how to think through your marketing efforts. They are scale, cost, targeting and conversion.