BizSugar.com › Marketing › 4 Things You Need to Know about Customer Advocacy

Customer advocacy, customer experience, voice of customer, customer success. It’s hard to have a conversation about one of these topics without another one being brought up. These specific terms are the driving factors of what customer-centric businesses claim is behind their go-to-market strategy.

But what makes a customer go from being a regular customer to a customer advocate? What must happen in between the handoff and the renewal date in order to not only retain that customer but to have them decide – on their own – to go and tell their network about you?