BizSugar.com › Marketing › 4 Tips for Choosing a Business Name that is Brand-Appropriate, Web-Ready, and Protected

Throughout the entire life cycle of your business one thing is constant – your business name. And this means getting it right, the first time.

Why? Consider this – assuming you optimize your Web site, post your business on local online listings, develop a social media strategy, and deliver a great service, your business name and all that it represents will go viral (and hopefully in a good way).

It’s also important that you take steps to protect your name against trademark infringement and register it with the right regulatory bodies for the purposes of taxation, incorporation, licenses, and permits.

Here are four tips to help you choose and manage your business name throughout the lifecycle of your business.