4 Tips To Create Landing Pages That Deliver Results

Posted by marygreencny under Marketing
From http://fullquota.com 3864 days ago

Building a remarkable landing page requires part science and part art. Landing pages must be truly beautiful and have a killer strategy.

Read more: http://fullquota.com/blog/4-tips-to-create-landing-pages-that-deliver-results/#ixzz2fwjHc5NF

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Comments

Written by ShibaniRoy
3851 days ago

I'd like to share a few landing page best practices that will surely generate positive results.

• Highlight the Offer in the Headline

• Sell benefits, NOT features

• Use bullet points to highlight offers

• Offer should be perceived as Significant

• Test, test and test!

A few tips on the media (image/video) of the landing page:

• Use relevant landing page images

• Use relevant videos to engage visitors

• Use high quality images

• Keep it clutter free

• Use white space sensibly

• Use directional cues for landing page images

• Use human photos to increase conversions

• A/B test

Finally, a word or two about earning your visitor’s trust

• Add Customer Testimonials and Reviews

• Add Customer logos

• Add Press Coverage

• Provide Social proof

• Show Certification from Big Names

• Write Terms and Conditions in layman language

• Stick to Professional design

• Promise them Privacy

• Provide a Phone Number and Social Media Icons

Hope this helps!

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