BizSugar.com › Marketing › 4 Tips to Help Brand Marketers Embrace Memes

The jury may be out on the effectiveness of meme marketing, but that hasn’t stopped brands from Starbucks to “Futurama” from embracing it in all of its glory. Memes aren’t right for every brand, but if you think they might bring some extra attention to your brand’s social presence, here are some things to keep in mind before going meme crazy.