BizSugar.com › Marketing › 4 Ways to Make Mobile Optimized B2B Content

We’re becoming a more mobile-minded culture. More and more, we’re using tablets and smartphones to accomplish tasks that used to be reserved for desktop computers, and that’s even crossing over into B2B content. Although PCs remain the most popular devices used for accessing content (68%), a significant portion of B2Bers surveyed by the CMO Council said they use smartphones (41%) and tablets (30%) to access content. That means that your white papers, webinars and ebooks stand a greater chance of being read on a device you didn’t necessarily design it for. In order to create mobile optimized B2B content, keep the following points in mind.