BizSugar.com › Marketing › 4 Ways to Use Marketing Automation to Boost Leads and Conversions

As social media becomes a growing part of everyone’s daily lives, businesses will need to explore the gold mine of opportunities from platforms like Facebook and Twitter by opening a line of communication with customers.

More than half of marketers dedicate the equivalent of a full workday attempting to engage customers through popular social media platforms.

The end goal is to improve customer engagement without losing productivity in attempting to keep everyone happy.