BizSugar.com › Marketing › 46 Thought Leaders Share the Single Most Effective Content Marketing Strategy or Tactic for B2B Companies

Content marketing is one of the most widely used marketing methodologies. But as the industry grows and expands, it becomes increasingly difficult not only for companies to understand everything that content marketing entails, but to know what strategies are the most effective and efficient means of reaching their target audience. Content marketing can encompass everything from your website content to your company’s blog, social media posts, and long-form content like case studies, white papers, e-books, and of course, the promotional tactics that enable you to get that content in front of more prospects.