BizSugar.com › Marketing › 5 Common Influencer Marketing Mistakes Brands Commit

Influencer marketing has been the buzzword for two years straight. It has retained the status of a “Breakout” term on Google throughout 2015-2016 experiencing search growth greater than 5,000 percent. Hundreds of tools and “influencer networks” have sprung up; and more than 80 percent of brands are either already doing it or actively looking towards exploring influencer marketing in 2017.