BizSugar.com › Marketing › 5 Experts Share Insights on Personal Branding and Building a Digital Audience

Attracting the digital audience is a key factor when it comes to building and developing a personal brand. Having an amazing product simply isn’t enough anymore.

In relation to this changing landscape, Rex Conklin, Co-Chair of the Association of National Advertisers Media Leadership suggests that digital media opportunities today can be viewed as superior to most forms of traditional media in both targeting and measurability. Therefore, the value of a large digital audience is astonishing and this is why every personal or professional brand needs to work on reaching as many people as possible online.