5 lessons to learn from Nike’s marketing

Posted by marketingnerd under Marketing
From http://www.marketingnerd.co.uk 3687 days ago
Made Hot by: thecorneroffice on February 22, 2013 7:21 pm

How many fashion brands from the 1970’s are still considered to be cool or desirable by a young audience? Not retro, or ironically cool, just cool? This is because as soon as one generation associates itself with a brand, the following one sees them as being old and old fashioned (Levi jeans being a great example in the 1990’s).

Nike has been able to prevent this from happening, and still remains a brand that is able to closely associate itself with its target market of the young, active and fashion conscious. I wouldn’t underestimate how rare and difficult it is for a brand to achieve this.

Here are 5 lessons you can take away from Nike’s marketing…

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Comments

Written by marketingnerd
3678 days ago

Thanks for the comments.

I've been shopping for some new trainers this past week and I've found myself 100% focused on getting a pair of Nike with out even considering anyone else.

Their marketing has worked on me!

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Written by BizRock
3679 days ago

Thinking out of the box and embracing new technologies was always and always will be great combination! Its simple, '' Just do it! '' :)

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Written by Paul Profitt
3683 days ago

There is no doubt that Nike have been great at marketing their brand over the years. But back in the 70's and 80's I was always an Adidas or Puma fan.

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Written by HeatherStone
3686 days ago

Hi Matt,

Great marketing lessons from a great brand. It’s really interesting to learn from a company that’s marketing a product which may not, in and of itself, be sexy. Let’s face it. Lots of companies make sneakers. Not everyone makes Nike’s, and I guess that says it all. Thanks for sharing with the BizSugar community.

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