BizSugar.com › Marketing › 5 Marketing Best Practices for Creating the Content Your Audience Wants - Salesforce Blog

As content marketing evolves from a product-oriented approach to a focus on telling stories and providing non vendor-specific information, marketers are acting more and more like journalists rather than salespeople. Stuffing content with keywords or feverishly building backlinks is out, while crafting compelling narratives and striving for quality over quantity...