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5 Modern Myths of B2B Marketing

5 Modern Myths of B2B Marketing - http://www.awaionline.com

Posted by AWAI under Marketing
From http://www.awaionline.com 3854 days ago
Made Hot by: deanuk on October 12, 2013 4:44 pm

There's a lot of misinformation out there about what works in B2B marketing – much of it spread by highly paid consultants with a new technology or channel to hype and an axe to grind.

With that in mind, here are 5 of the biggest lies being told about B2B marketing today and the truth about each:

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