BizSugar.com › Marketing › 5 Proven Ways to Increase Domain Authority of Your Website (and Improve Your Rankings)

Domain Authority (DA) is an important website metric for SEO. It is a score (on a scale of 100) developed by Moz which predicts how well a website will rank in search engine result pages (SERPs).

In short, the greater your site’s Domain Authority, the more likely you are to rank high in search engines.