Essentially a sales copy is an invitation.
You are inviting someone to trust you to help them with a problem.
While features and benefits are REALLY important, in order to truly have a great sales page, you need one thing.
5 Questions That Will Make Your Copy Awesome
Posted by
thursdayb under Marketing
From http://heyshenee.com 3699 days ago
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Comments
3699 days ago
I realize you didn't write this and are simply sharing it, but I'm wondering if you'd agree with the assessment stated here. What are your thoughts? Does the best sales copy tell a story? And, if so, how can you make sure you're telling the right one? I'd really love if you could share your thoughts as a copywriter with the BizSugar community.