Essentially a sales copy is an invitation.
You are inviting someone to trust you to help them with a problem.
While features and benefits are REALLY important, in order to truly have a great sales page, you need one thing.





Comments


Written by HeatherStone
2821 days ago

Hi Thursday,

I realize you didn't write this and are simply sharing it, but I'm wondering if you'd agree with the assessment stated here. What are your thoughts? Does the best sales copy tell a story? And, if so, how can you make sure you're telling the right one? I'd really love if you could share your thoughts as a copywriter with the BizSugar community.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!