BizSugar.com › Marketing › 5 Questions with Ann Handley

You’ve read it, heard it, and some of you live it… Content is King! We’ve written about the importance of content and the marketing tactic called content marketing extensively.

That said, no one knows content like Ann Handley. A couple of years ago, while on vacation, I read her book ContentRules! every day on the beach. I could not put it down.

This book, co-written with CC Chapman, is one of the best (if not the best) book out there on content marketing.

Not only is it a great content marketing resource, but I think it is a great marketing book in general. Combine this with all of the great work she does as Chief Content Officer for MarketingProfs and Ann is THE go to resource for content marketing!