What actions small business owners can take to improve sales without spending a fortune on traditional methods of marketing and advertising.
5 Reasons Your Sales are not Growing
Posted by AngelBiz under MarketingFrom http://www.smallbizviewpoints.com 4238 days ago
Made Hot by: Small Business Manifesto on September 18, 2012 3:12 am
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Comments
4236 days ago
Marketing is a complex subject. It would be remiss of me as a lecturer in marketing and a marketing consultant for over 15 years not to say that your points 1 - 4 are all marketing related rather than purely sales.
Marketing starts with two main questions - who are your customers and what is the market? So much of what is written these days is about tools of marketing communication. Marketing Communication is but one of the Ps that were coined back in the 1960s.
I agree with your five points completely - they are incredibly valid, incredibly simple (when you put your mind to it) and incredibly useful.
But there is a difference between marketing and marketing communications. As a marketing person, I would never advocate business owners spend money on advertising when a. they don't have it b. they don't test and c. if it's the only communications tool that they'll use.
Small businesses and large for that matter need to get the strategic marketing basics right before embarking on a multi-pronged approach to communication.
Thanks for sharing your five points. I think that every business should use them.
Take care,
Denise
4236 days ago
Thank you for sharing!
4236 days ago
4232 days ago
Harry
4237 days ago
You wrote:
"Pick the right target market, develop products they would die for and deliver them with excellent customer service. Viola!!"
That's the key to growing your company's sales alright. It would be great if more entrepreneurs and small business owners thought of the situation so simply and eloquently. This is also a great way to identify a business opportunity, by the way. Thanks for sharing.