BizSugar.com › Marketing › 5 SEO Metrics That Are Deceiving You

Search engine optimization (SEO) is hailed as one of the most cost-efficient and beneficial online marketing strategies—and rightfully so. Provided you put enough time and effort into your strategy, you should see higher organic search visibility, increased traffic, sales, and revenue. If your conversion rates are in order, for most businesses, that means a recurring revenue stream higher than the amount of money you’re investing into it.