5 Simple Tips For Customer Profile Success

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4941 days ago
Made Hot by: Entrepreneurosaurus on April 28, 2011 4:01 pm

Successful marketing of your brand depends on having customer profiles of your key customers. The more you know the easier it is to have strong relationships. Here are five tips to help you.

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Comments

Written by ShawnHessinger
4939 days ago

Hi Susan,

Agree with everything you're saying in the post but I'm surprised sometimes how many customers or clients seem to defy these profiles whenever you make them (or how well you make them?) I'm not saying it's a useless exercise. Quite to the contrary, I think it will help you more clearly define the things you do well, simplify your basic products and services and even take the personalities and superficiality out of the equation. The only thing you should remember to avoid missing huge opportunities that, for whatever reasons, don't meet your carefully crafted customer profile.

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Written by m4bmarketing
4939 days ago

Hi Shawn,

I think where the problems arises is when they are never updated. People and their attitudes and behaviour change as well new competitors come into the market etc. I can only say from experience that if you don't have a clear profile it makes marketing a brand difficult.

Thanks for adding to the discussion.

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Written by businessavante
4941 days ago

Excellent, Susan!

I think a lot of start-ups who develop a new product fall into the chasm of assuming their customers will be like them & think like them - after all, they Thought of the idea. Not so - they're too close to it to see who it really benefits.

Duncan

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Written by m4bmarketing
4941 days ago

Thanks Duncan. It is not only start ups that fall into the trap. Most of my marketing career was repositioning brands because we didn't have up to date information about our consumers.These were well established well known brands.

Susan

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