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However it is obviously, super necessary.

We need to generate leads and eventually turn them into customers.

But how?

This was the question I’ve been faced with the last several months during which we have been launching our new prospecting and outreach tool – Ninja Outreach.

I would say we have had moderate success generating buzz – over 500 people expressed interest in testing the beta, and over 100 of them went all the way through to activation.