When you hear the name Nike, what comes to your mind? Swoosh, Michael Jordan, “Just do it,” and many other wonderful athletes who have represented the company. But Nike is more than a word; it’s a brand. The Nike swoosh is a symbol of excellence and the company is dedicated to bring inspiration and innovation to every athlete in the world. When it comes to branding your business, consider the following five tips as you define what your business is about and what makes it unique and successful.
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