BizSugar.com › Marketing › 56% Of Viewers Ignore Video Ads, 20% Will Watch Every Time

A new report states that 56% of viewers skip video ads most of the time. While this statistic may not come as a surprise to anyone in the industry, more encouraging news comes in the form of 20% of respondents confirming that they are prepared to sit through video ads, and 24% of those questioned indicating that great video ad content will make them stick around until the end.