BizSugar.com › Marketing › 5 Essential Reasons to Add a Media Room to Your Website

Just because your customers are consuming less traditional print news and feature content does not mean that don't still crave information that helps them find solutions to their problems. Thus, a great news story or feature article that includes information about your company, its people, and its products can drive a ton of new business your way. After all, that's what public relations is all about.

Although you may not have a budget for a public relations staffer or a PR agency, you can still increase the likelihood that you will get solid press coverage by creating a virtual home for reporters. Make it easy for them to do their job by creating a reporter-friendly online media room. Think of this strategy as content marketing designed to provide relevant and compelling content—not to your customers—but to reporters.