BizSugar.com › Marketing › 5 Time Factors to Fine Tune Your Lead Nurturing Messages

The lack of a strong lead nurturing discipline can cost your organization substantial unrealized revenue. Without lead nurturing in place to capture and cultivate early-stage leads, your marketing funnel misses out on valuable opportunities.
The true value of lead nurturing comes from the technique of staying in touch with prospects while providing them with the relevant information as they move through their buying process.