BizSugar.com › Marketing › 6 Common Mistakes Entrepreneurs Make In Positioning Their Brands

Brand positioning is a common term used by managers when talking about increasing the productivity of an organisation. The goal of brand positioning should be to base all customer activities to the definition of a brand. It is all about categorising your brand. The way you present yourself should let customers know what your brand means, what they can do with it, and why they should choose it over others.