BizSugar.com › Marketing › 6 Options for Financing your Small Business Marketing Plan

According to LegalZoom, small businesses spend up to 50 percent of their sales on introductory or marketing launch programs, while established businesses can spend up to 30 percent.

That may sound like a considerable chunk of change, but marketing is a must for small businesses – it gets you attention, helps build brand, generates demand and wins customers. But too often, marketing is seen as an unnecessary frivolity and is often the first cut from budgets when cash flow projections aren’t so healthy.

So how should you finance your small business marketing? If you can’t afford to allocate a sufficient slice of your sales revenue to fund your marketing strategy, you might consider financing it just as you would new equipment or inventory. Let’s take a look at your options.