BizSugar.com › Marketing › 6 Social Media Campaigns You Can Learn from in 2015

Every end of year is a good time to reflect on what brands have done right and wrong in social media. While 2013 ended with a glimmer of hope despite some huge blunders, 2014 seems to have witnessed some notable improvements.

Does it mean that the word “mistake” or “fail” will never be used next to the words “social media” again? Not really. Even with the best of intentions, brands are not perfect. But the more proactive they are to make amends and learn important lessons, the better it will be for everyone.

In the meantime, we can always celebrate the successful and inspiring campaigns that have been launched in the last 12 months. There is a lot to learn from them, especially the six in this article.