BizSugar.com › Marketing › 6 Steps for Targeting Gen Z Shoppers in Your Brick and Mortar Store

If you dread it when a group of teenagers comes into your retail store, you’d better change your attitude. Generation Z — the generation after the Millennials — is growing up, and catering to these consumers will be vital for any retailer hoping to survive.
Why does Gen Z matter so much? For one thing, there are lots of them. While there’s no universally agreed-upon date for the start of Generation Z (various sources put it anywhere from 1995 to 2001), data from the Census Bureau and Goldman Sachs estimates Generation Z at over 75 million. By 2020, they’re projected to be the largest consumer group worldwide.