BizSugar.com › Marketing › 6 Tips to Nurture Leads

A very important and, for some companies, the only contribution that is required from marketing is lead generation. But at many small- to medium-sized businesses (SMBs), marketers struggle to establish databases and employ tactics that drive both new revenue and customer loyalty. Nurturing leads is a complex practice but you’ll make significant progress if you build a solid database that enables you to segment and share content and offers that appeal to each segment of your audience.